Jelly Belly is a cultural icon in American history and in the candy community. Known for flavor innovation, unique packaging and premium flavor. Jelly Belly has won six consecutive years of the Innovation Award at Sweet & Snacks Expo, Chicago.

The brand interacts with its fans through active social media, fun challenges and creative artwork. It has over 130 unique flavor profiles, and 32 real ingredients. Distributed globally in multiple channels and major retailers. Jelly Belly is always creating new ways to expand the brand and its awareness.